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The Goyard handbag has a history dating back to 1853; the Goyard family started in wood transporting before they went into trunk making. As a brand in designer bags, Goyard is not quite as well known as the other French brands like Louis Vuitton, Hermes, and Chanel, though Goyard were malletiers (trunk makers) of many French aristocratic families. As such, the company made bags according to aristocrats' crest colors.
In 1892, the Goyard bag featured a chevron pattern on a material made from a mixture of cotton, hemp and linen. The material resulted in thin, lightweight and waterproof designer bags. During the late 1990s, the Signoles family took over the company. Since then, the company has made Goyard handbag designs with different colors and has offered personalized monograms to its customers. They also make customized luggage and accept special orders.
There are several Goyard handbag designs that come in different sizes and colors, from the hatbox-inspired Jeanne to the rigid Jersey. There is the reversible shopping bag St. Louis that comes with a matching wallet and the St. Honore clutch, an exclusive release bag that is available from Goyard retailers for private viewings.
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